On this day in 1837, President Grover Cleveland was born. He’s the only president to serve two non-consecutive terms; he was both the 22nd and the 24th U.S. President.

We bring up this interesting fact for two reasons. First, we just like odd trivia and historical data. Second, and most importantly, we wanted to remind you that it’s perfectly okay to take a little break: if you’d like to let your ad expire for a little while and put it back in Paper Shop a few weeks later, you can do that. In fact, it’s a strategy that often helps sell.

When we call you to let you know your ad is expiring, just tell us that you’d like to take a break. We promise you that our feelings won’t be hurt. And even when an ad expires, we retain the ad information on our system for a few weeks, so if you’d like to give it another go a little bit later, it’s easy!