Question mark

Questions. We love ‘em. When somebody has a question for us here at Paper Shop, we know that they’re either already advertising with us or thinking of giving us a try. We’re happy to help with and all inquiries, and we’ve found that a number of them are, well, frequently asked questions. Here’s where we take some time to talk about them.

Today’s query is a shockingly common question. We get asked all the time why there’s a little + just before the location in every ad. Generally we’re asked directly, but every once in a while we’ll get a mystery-minded caller who suspects they’ve cracked some sort of code and wants confirmation.

Here’s the symbol in question:

plus sign

We’d love to tell you that it’s evidence of a highly-developed system of ad ratings or even discreet commentary on the location of the item at hand, but the truth is far more prosaic. Our ad system automatically inserts the location right next to the phone number, and the plus sign – despite looking rather, well, positive – is just there to help differentiate visually between the numbers listed for the price of the item and the contact number for that item.

And that’s positively the long & short of it.