Colgate®, ShopRite® and TerraCycle® Partner to Award the School a New Garden Made From Oral Care Waste

SCRANTON, PA, MAY 8, 2019 – McNichols Educational Plaza, a preschool through 5th grade school, won a new garden made from recycled oral care waste through this year’s Save Water Challenge, courtesy of Colgate-Palmolive (“Colgate”), the global oral care leader; ShopRite, which has more than 270 stores in the Northeast; and recycling leader TerraCycle. As a grand prize winner, McNichols Educational Plaza will host a ribbon-cutting ceremony at the school on May 13, 2019 at 12:30 P.M. The ribbon cutting will unveil a new outdoor garden that includes a gazebo, picnic table and bench that were made using recycled toothbrushes, toothpaste tubes and floss containers that were collected through the Colgate® Oral Care Recycling Program. To win the top prize, McNichols Educational Plaza secured 14,529 pledges from people who agreed to turn off the faucet while brushing their teeth. An individual can save up to 8 gallons of water every day by turning off the tap while brushing. The Save Water Challenge launched in July 2018 among schools throughout New York, New Jersey, Pennsylvania, Delaware, Connecticut and Maryland participating in the Colgate® Oral Care Recycling Program, a free recycling program operated by Colgate and TerraCycle. “On behalf of Colgate, I’m pleased to congratulate the students, parents and faculty of McNichols Educational Plaza on winning first place in the 2018 Save Water Challenge,” said Juan Pablo Zamorano, President, North America, Colgate-Palmolive. “The energy and enthusiasm that they put into winning the contest helped spread the word that every drop counts and we all have a part to play in conserving water. We hope the new garden will bring smiles to children in Scranton for many years to come.” A full set of rules for the 2018 Save Water Contest can be viewed: The Colgate Oral Care Recycling Program is an ongoing activity open to any individual, family, school or community group. For each piece of waste sent in using a pre-paid shipping label, participants earn money toward donations to the school or charity of their choice. To learn more about the Colgate® Oral Care Recycling Program, please visit

About Colgate-Palmolive Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and
territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Main, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin,, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit CL-C About ShopRite ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $43 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $30 million to local organizations, hospitals and community groups. For more information, please visit

About TerraCycle: TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste®. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers, cities, and facilities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading
consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44
million to schools and charities since its founding 15 years ago. To learn more about TerraCycle or get involved in its recycling programs, please visit